{"id":558,"date":"2020-08-18T16:31:29","date_gmt":"2020-08-18T16:31:29","guid":{"rendered":"https:\/\/demo.creativethemes.com\/blocksy\/business\/?p=555"},"modified":"2023-04-16T13:47:50","modified_gmt":"2023-04-16T10:47:50","slug":"elementum-curabitur-vitaenunc-sed-velit","status":"publish","type":"post","link":"https:\/\/idihracathizmetleri.com\/index.php\/2020\/08\/18\/elementum-curabitur-vitaenunc-sed-velit\/","title":{"rendered":"Haz\u0131r giyim \u00fcr\u00fcnleri ihracat\u0131 nas\u0131l yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>Haz\u0131r giyim \u00fcr\u00fcnleri olarak nitelendirdi\u011fimiz ba\u015fl\u0131ca T-shirt , pantolon ,g\u00f6mlek ,elbise gibi bir\u00e7ok haz\u0131r giyim \u00fcr\u00fcnleri gerek pratik olmas\u0131yla gerekse hedef m\u00fc\u015fteri kitlesinin bir\u00e7ok farkl\u0131 gruba hitap etmesi ile birlikte t\u00fcketimi g\u00fcnbeg\u00fcn artan bir sekt\u00f6r olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.Y\u00fcksek talep beraberinde y\u00fcksek rekabeti de getirmektedir.Haz\u0131r giyim sekt\u00f6r\u00fcnde faaliyet g\u00f6stermek isteyen firmalar\u0131n nispeten d\u00fc\u015f\u00fck b\u00fct\u00e7eler ile ad\u0131m atabilmesi de sekt\u00f6r\u00fc rekabet ve fiyat performans metrikleri a\u00e7\u0131s\u0131ndan epeyce yo\u011fun hale getirmi\u015ftir.Bu sebeplerden dolay\u0131 haz\u0131r giyim tedarik\u00e7i ihtiyac\u0131 duyan hedef pazarlara \u00e7emberin d\u0131\u015f\u0131na \u00e7\u0131k\u0131p ihracat rotas\u0131 ile ula\u015fmak \u00f6nem arz etmektedir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/idihracathizmetleri.com\/wp-content\/uploads\/2020\/08\/istockphoto-1357329192-2048x2048-transformed-1024x683.jpeg\" alt=\"\" class=\"wp-image-934\" srcset=\"https:\/\/idihracathizmetleri.com\/wp-content\/uploads\/2020\/08\/istockphoto-1357329192-2048x2048-transformed-1024x683.jpeg 1024w, https:\/\/idihracathizmetleri.com\/wp-content\/uploads\/2020\/08\/istockphoto-1357329192-2048x2048-transformed-300x200.jpeg 300w, https:\/\/idihracathizmetleri.com\/wp-content\/uploads\/2020\/08\/istockphoto-1357329192-2048x2048-transformed-768x512.jpeg 768w, https:\/\/idihracathizmetleri.com\/wp-content\/uploads\/2020\/08\/istockphoto-1357329192-2048x2048-transformed-1536x1024.jpeg 1536w, https:\/\/idihracathizmetleri.com\/wp-content\/uploads\/2020\/08\/istockphoto-1357329192-2048x2048-transformed.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Her sekt\u00f6rde oldu\u011fu gibi haz\u0131r giyim \u00fcr\u00fcnleri ihracat\u0131nda \u00f6ncelikle hedef pazar\u0131n do\u011fru belirlenmesi gerekmektedir.Rekabetin ortalama veya d\u00fc\u015f\u00fck ,pazara giri\u015f ko\u015fullar\u0131n\u0131n elveri\u015fli oldu\u011fu (ithal ,anti dumping vergileri gibi.) b\u00fcy\u00fck zincir markalar\u0131n hegomonya kurmad\u0131\u011f\u0131 , hedef kitlenin markan\u0131n sundu\u011fu fiyat politikas\u0131na uygun al\u0131m g\u00fcc\u00fcne sahip olmas\u0131 gibi fakt\u00f6rler de\u011ferlendirilmelidir.<\/p>\n\n\n\n<p>T\u00fcrkiye\u2019de 70 zincir ma\u011fazas\u0131 bulunan bir haz\u0131r giyim firmas\u0131 \u00f6rnek olarak ele al\u0131nd\u0131\u011f\u0131nda ,hen\u00fcz geli\u015fmi\u015f \u00fclkelerde pek bir marka de\u011feri olu\u015fturamad\u0131\u011f\u0131 fakt\u00f6r\u00fcde eklendi\u011finde ,potansiyel ihracat pazarlar\u0131 geli\u015fmekte olan ve geli\u015fmemi\u015f \u00fclkeler olabilir.Bunlara \u00f6rnek Kuzey Afrika ve Orta Amerika pazarlar\u0131 gayet makul hedeflendirme olacakt\u0131r.Ayr\u0131ca bu pazarlar i\u00e7in de hedef \u00fclkeler belirlenmeli , hatta ihracat \u015fehirlerine kadar k\u00fcmeleme do\u011fru hedef kitle m\u00fc\u015fteriye ula\u015fmak \u00fczere daralt\u0131lmal\u0131d\u0131r.<\/p>\n\n\n\n<p>Bir di\u011fer \u00f6rnek olarak T\u00fcrkiye\u2019de kendi markas\u0131 ile daha \u00e7ok online perakende sat\u0131\u015f yapan bir m\u00fc\u015fteriyi ele alal\u0131m .Tecr\u00fcbesinin online kanallar ile orant\u0131l\u0131 oldu\u011fu ve muhtemelen \u00fcretici olmad\u0131\u011f\u0131 bilgisi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda , bu i\u015fletmenin operasyonlar\u0131na kendi markas\u0131n\u0131 \u00f6n plana \u00e7\u0131kararak yurtd\u0131\u015f\u0131 perakende kanallarda ilk etapta y\u00fcr\u00fctmesi en sa\u011fl\u0131kl\u0131 method olacakt\u0131r.Fakat yapaca\u011f\u0131 konumland\u0131rma do\u011fru bir Pazar ara\u015ft\u0131rmas\u0131 neticesinde online t\u00fcketim k\u00fclt\u00fcr\u00fcn\u00fcn y\u00fcksek oldu\u011fu ,haz\u0131r giyim \u00fcr\u00fcnlerine talep g\u00f6sterilen bir spesifik ihracat pazar\u0131 olmal\u0131d\u0131r.Hedef kitlenin daralt\u0131larak belirlenmesi \u00e7ok \u00f6nem arz etmektedir.Periyodik olarak sat\u0131\u015flar\u0131n ger\u00e7ekle\u015fmesi ile birlikte firma perakende online sat\u0131\u015f yapt\u0131\u011f\u0131 ihracat pazar\u0131nda bir ofis veya depo kurmakla birlikte toptan ihracat i\u015f modeli i\u00e7in pek sa\u011fl\u0131kl\u0131 bir altyap\u0131 kurmu\u015f olacakt\u0131r.<\/p>\n\n\n\n<p>Bahsedildi\u011fi \u00fczere ihracat i\u00e7in haz\u0131r giyim sekt\u00f6r\u00fc \u00fczerinde ger\u00e7ekle\u015ftirdi\u011fimiz \u00f6rnekler \u00fczerine ihracat planlamas\u0131 i\u00e7in \u00f6ncelikle do\u011fru bir yol haritas\u0131n\u0131n \u00e7izilmesi ,B2B veya B2C kanallar\u0131 sat\u0131\u015f planlamas\u0131n\u0131n belirlenmesi ,hedef pazar\u0131n daralt\u0131lmas\u0131 , pazarlama modelinin firma ve hedefler do\u011frultusunda \u015fekillendirilmesi b\u00fcy\u00fck \u00f6nem arz etmektedir.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Haz\u0131r giyim \u00fcr\u00fcnleri olarak nitelendirdi\u011fimiz ba\u015fl\u0131ca T-shirt , pantolon ,g\u00f6mlek ,elbise gibi bir\u00e7ok haz\u0131r giyim \u00fcr\u00fcnleri gerek pratik olmas\u0131yla gerekse hedef m\u00fc\u015fteri kitlesinin bir\u00e7ok farkl\u0131 gruba hitap etmesi ile birlikte t\u00fcketimi g\u00fcnbeg\u00fcn artan bir sekt\u00f6r olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.Y\u00fcksek talep beraberinde y\u00fcksek rekabeti de getirmektedir.Haz\u0131r giyim sekt\u00f6r\u00fcnde faaliyet g\u00f6stermek isteyen firmalar\u0131n nispeten d\u00fc\u015f\u00fck b\u00fct\u00e7eler ile ad\u0131m [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4],"tags":[10,9],"class_list":["post-558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pazar-arastirma","category-ticarigelismeler","tag-hazirgiyim","tag-ihracat"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/posts\/558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/comments?post=558"}],"version-history":[{"count":1,"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/posts\/558\/revisions"}],"predecessor-version":[{"id":936,"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/posts\/558\/revisions\/936"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/media\/935"}],"wp:attachment":[{"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/media?parent=558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/categories?post=558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idihracathizmetleri.com\/index.php\/wp-json\/wp\/v2\/tags?post=558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}